Transforming A. Stucki Company’s Brand Presence
As the Creative Lead at A. Stucki Company, I drove the creative strategy and execution for all B2B marketing and sales initiatives, ensuring a cohesive brand identity across digital, print, and environmental platforms. I translate complex business objectives into impactful creative solutions that strengthen brand recognition, support sales efforts, and reinforce A. Stucki’s reputation as a trusted partner to the freight rail industry.
Brand Stewardship and Identity Development.
Directed the creation and rollout of the A. Stucki Brand Standards Guide, providing a unified visual system for internal teams and external partners. This initiative established clear rules for logo usage, typography, color systems, and imagery, ensuring consistency and strengthening brand recognition across all touchpoints.
Brand Refresh Rollout.
Oversaw the comprehensive brand refresh, including a redesigned corporate website, digital signage, environmental graphics, and building signage. By aligning every asset with the new visual identity, I reinforced the company’s evolution from a collection of acquired businesses into a unified brand representing over a century of rail expertise.
Marketing Campaigns and Advertising.
Designed and directed digital and print advertising campaigns, including trade magazine ads and product launch promotions. These campaigns highlighted Stucki’s value as a single-source rail solutions provider and increased visibility within Class I railroads, OEMs, and shippers.
Sales and Marketing Collateral.
Produced high-impact brochures, catalogs, product cards, and posters that balanced technical accuracy with strong visual clarity. The A. Stucki Company Overview Catalog showcased the combined strength of seven acquired companies under one brand, simplifying the purchasing process and demonstrating the breadth of Stucki’s offering.
Digital Strategy and Content.
Led the development of website content, social media campaigns, and email marketing efforts. Executed targeted pre- and post-trade show campaigns that drove engagement, built awareness for new products, and supported lead generation.
Promotional and Internal Branding.
Designed promotional items and internal-facing materials to foster brand pride among employees while maintaining consistency in all external customer-facing items.
Creative Leadership That Shaped a Unified Brand.
My leadership was pivotal in transforming A. Stucki Company’s brand presence during a critical period of growth and consolidation. By creating a consistent, modern, and professional identity, I helped the company clearly communicate its full portfolio of products and services, simplify customer decision-making, and elevate its standing as a one-stop rail industry partner. The role validated the importance of creative leadership in strengthening brand trust, driving engagement, and directly supporting revenue growth.